Primary Quantitative, Qualitative, and Online Research
Services
Business Intelligence & Analysis
Primary Quantitative, Qualitative, and Online Research
Independent Campaign Management & Oversight
Consumer, Demographic, and Digital Data Management Advisory
We believe that public affairs and campaign strategies must be data driven and evidence based. Optima Strategies provides integrated polling, survey, and qualitative research to support the design and activation of stakeholder communications strategies.
Our research determines the basic stakeholder behavior that influences stakeholder communications strategies. This data helps us to target, prioritize and deliver the message / content of those strategies.
Our research provides deductive reasoning that encompass intuitive concepts and motivations of voter behavior to facilitate the execution of stakeholder communications and market segmentation strategies.
Our research is designed to integrate seamlessly into digital communications strategies as well as traditional media strategies. It feeds into basic electoral campaign processes of public policy expression, campaign events, and etc.
About PSRC –
The Research Partner of Optima Strategies
PSRC, a member of Gallup International, is considered among the region’s most advanced stakeholder behavior research institutions. PSRC and the leadership of Optima Strategies have more than 25 years of common experience in executing the research processes described earlier.
They work with state-of-the-art technology and cutting-edge research techniques in current practice. More critically, the independence, integrity and confidentiality of PSRC and its employees and partners are beyond question.