Primary Quantitative, Qualitative, and Online Research

 
 
 

We believe that public affairs and campaign strategies must be data driven and evidence based. Optima Strategies provides integrated polling, survey, and qualitative research to support the design and activation of stakeholder communications strategies.

Our research determines the basic stakeholder behavior that influences stakeholder communications strategies. This data helps us to target, prioritize and deliver the message / content of those strategies.

Our research provides deductive reasoning that encompass intuitive concepts and motivations of voter behavior to facilitate the execution of stakeholder communications and market segmentation strategies.

Our research is designed to integrate seamlessly into digital communications strategies as well as traditional media strategies. It feeds into basic electoral campaign processes of public policy expression, campaign events, and etc.